The Tour de France and Continental have extended their collaboration, which began at the conclusion of 2017, through 2027.
The tyre brand recognizes the stage winner each day as a primary partner of the Grande Boucle and is also a Tour de France safety partner.
Each day has a different winner. Winning a stage in the Tour de France may make or break a cyclist’s career. After becoming a Tour partner in late 2017, Continental has been associated with these emotive events since the summer of 2019. In the last three editions, the finish arch that bears its colours has witnessed Tadej Pogaar raise his arms for the first time in Laruns, the Kwiatkowski-Carapaz duo cross the line hand in hand in La Roche-sur-Foron, Mathieu van der Poel’s extraordinary and moving show of strength in Mûr-de-Bretagne, and Mark Cavendish’s 34th victory (record equalled) in Carcassonne 13 years after
With approximately 130 medals to be given, one of the world’s leading tyre manufacturers wants to extend the pleasure of these moments of spectacle and ecstasy until the 2027 edition of the Tour de France. And there will be even more thrills to share with the cyclists and spectators.
In terms of devotion, Continental and the Tour de France have similar goals. The Hanover-based company serves as a safety partner, supplying tyres for the majority of the Tour’s cars and hosting a preventive and training course for spectators. Continental’s intention to become a major player in road safety is accompanied with a presence at the front of the peloton to serve the riders’ dual goals of safety and performance. Continental will provide GP5000 tyres to six teams.
Christian Prudhomme, director of the Tour de France:
“Continental is one of the most important innovation partners of the Tour de France, with whom we have grown closer in recent years. We will benefit from the know-how of Continental’s durability and tyre technology experts for an additional five years.”
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