Strava and the Amaury Sport Organisation (ASO) have announced an official agreement that will see activity and content from cyclists competing in the Tour de France and Tour de France Femmes avec Zwift posted to the linked fitness platform.
The agreement enhances relationships between professional and amateur riders and cements informal links between the two organizations. The partnership will produce fresh content to supplement the Tour de France’s existing broadcast, digital, and social media outlets.
Many cyclists in the peloton are already among Strava’s 99 million users, with roughly three-quarters of Tour de France participants uploading their data to the program in 2021. Meanwhile, the ASO has determined stage paths using data from millions of public uploads.
Data and information will be uploaded to specialised clubs in the Strava platform beginning with this year’s events, allowing fans to learn more about the race and compare themselves to the finest riders in the world.
This involvement is seen as particularly crucial in terms of generating interest in women’s cycling ahead of the inaugural Tour de France Femmes. L’Étape du Tour de France, a one-day crowd participation event that follows the same route as the professionals, is also part of Strava’s cooperation.
“We are very glad and honoured to partner with Strava, the largest sports community in the world,” said Yann le Moënner, ASO chief executive. “Strava will help cycling fans to get closer to the Tour de France and the Tour de France Femmes avec Zwift and discover new routes for future challenges inspired by the world’s greatest riders.
“We share with Strava a passion for cycling and work together for its development for both men and women.”
Strava was one of the biggest winners from the pandemic’s connected fitness boom, with monthly uploads up 38% and two million new members. During the year 2021, Strava had 37 million weekly uploads, totalling 1.8 billion. This is up from 1.1 billion in 2020.
“We are thrilled to make a long-term commitment to the Tour de France and Tour de France Femmes Avec Zwift, and provide our global community of athletes with a new way to follow the action of the iconic races inside of Strava,” said Michael Horvth, Strava chief executive and co-founder.
“We are committed to promoting equity and inclusion in sport and strongly believe in and support the future of women’s cycling.”
“The Tour is the most watched annual sporting event in the world, and three-quarters of the peloton shared their rides on Strava last year. This partnership and future events on Strava will let more riders, including the women’s peloton, engage with cyclists around the world in new ways and inspire cyclists regardless of gender, age or where they live.”
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